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I'm Shelby.

I design stylish, curated brands & websites for bloggers and small business owners, delivering a professional platform that elevates their image & promotes growth.

when i’m not creating beautiful brands, I’ll likely be playing in the ocean or mountains, snuggling my golden retriever, or enjoying a margarita! on my best days, it would be all of the above at once! 

more about me

saltwater designs


if anything below sounds familiar, it's time to elevate your brand.

you've gained a social media following, but don't have professional branding and a website for sponsored blog posts, or your website is outdated and doesn't represent you and your story with cohesive images, colors, and voice.


you have a business, but no website for clients to find you. if you do have a website, you haven't been able to establish a cohesive and recognizable image for clients to remember & connect with you.


you're ready to launch a new business or blog, but don't know where to begin with your online presence. you'd like to establish a brand that people will recognize & connect with.


you'd like to move on from a pre-designed logo or website and set your brand or business apart with a custom branding package that speaks to your audience and represents you.

book a consult

don't take it from me


Katherine F.

Shelby has played an essential role in the rebranding of my business. When Shelby and I first spoke, it felt like we knew each other for years. I gave her the parameters on how I wanted my website to look. I wanted my clients to have a user friendly experience when visiting my website. Shelby accomplished this by encapsulating my vision of creating a luxurious site. Shelby’s patience and focus guided me through the whole rebranding process. Her work ethic and organizational skills were paramount in making my rebranding that much easier. I highly recommend Shelby Johnson in all aspects of branding and website design for your business.

Chrissy D.

Shelby is so amazing and talented. She created my dream brand design and website. I would highly recommend her to anyone looking for web design and/or branding. She remained professional and communicated efficiently throughout the whole process. Even after the entire process, she remained in contact with me to assist in any way she could. Can't say enough good things about her!

Alexa S.

Absolutely love my new website + branding! Shelby did an amazing job! She took my vision and brought it to life. She went above and beyond and helped me with much more then she was hired to do and I truly appreciate it! Definitely recommend!

Alex C.

Shelby (literally) changed my business in more ways than I can count. She really truly goes above and beyond to listen to you and get it right. It attracts the right kind of clients who love my work, and know exactly what I am about. I cannot say enough positive things about Shelby! Thank you so much!

Raquel R.

Shelby was a dream to work with. From her organization and professionalism to her swift response every time we had a question, she made the process of designing a website a breeze. We get so many compliments on our site and ease of use, and we owe it all to her! I can't recommend her enough and would absolutely contact her again for another project.

Shylah M.

You were sooo incredibly easy to work with. You made feel sooo much more confident about launching my website. You are an angel - thank you so much for everything!

Lisa C.

Saltwater Designs rebranded my business and my wedding floral business web site. Working and communicating with Shelby was so easy for this technologically challenged business owner. My company web site came out beautifully and beyond my expectations. Highly recommend Saltwater Designs. Shelby provides modern and aesthetically pleasing designs. Need a re-brand, re-fresh or new web site for your business, Saltwater can come up with a professional site for your business whether it is new or well established.

Katie & Alec D.

We have been blown away by Shelby's talent, kindness and professionalism. We came in with a rough idea of what we wanted and she ran with it making our website more beautiful than we ever could have imagined! Along the way she was so responsive and open to any ideas we had. Every step of the way she was so organized and had an incredible workflow that made things so easy for us. Since we launched people keep complimenting us telling us how high-end and luxurious our new site looks. She also helped us with our business cards, Facebook cover and Instagram icons helping give our brand such a gorgeous finish. If you're on the fence about booking her, take this as your sign to DO IT! You won't regret it!

say hello


Thank you!

i will get back to you soon! 

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monday - friday
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