Intentional Branding and Expert Design - With Splashes of Fun, For Good Measure

Saltwater Designs is a design studio dedicated to helping female founders elevate their brand visuals to align with their value through visual branding, custom web design, and customizable showit templates. 


I understand how much you crave simplicity, and how much you thrive with streamlined systems, clear processes, and expert guidance -- because that’s the exact foundation I’ve built my own business on.

Through a smooth, intentional experience designed to accommodate your needs, I’ll create a purposeful brand identity that you can be confident in—even when your *out of office* message is on. 

To me, the freedom of owning your own business is less about being able to work from anywhere, and more about being able to work on the projects that light you up. When you have a solidified brand that your audience can connect with, you’re setting your business (and yourself!) up for success.  Nothing feels better than being able to trust that you’ve put the best possible systems in place to then take time off from work with confidence and ease. 

I’m much more family time than fifty-hour work week, and I love working with creatives who value maintaining the balance between hard work and enjoying life.

I’m dedicated to making your branding + web design process feel as effortless as smoothing out your beach towel and settling in under the warm rays of the sun.


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The first thing I do in the morning is....

pour myself a cup of coffee and open my Daily Stoic app. it helps me set my intentions each day and truly helps my mindset. 

Something i'm proud of...

how much my clients value the one-of-a-kind experience I provide them with.

Inspired by...

business owners who put their all into their businesses but still know when it’s time to relax screen-free

Always dreaming about...

living on an island and waking up to the ocean every day.

Not sure if I want to admit…

 I always read the blinkist version of books . There’s just so much to learn and I want to learn it now! (Hi again, Enneagram 7).

Love to work on...

 customizing my Showit website templates for creatives who are ready to elevate their online presence.

My other hobbies and passions are...

anything that gets me outside or in the water! I love scuba diving, paddleboarding, kayaking, backpacking, hiking, and any activity I can do with my dog! 

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We value clarity in both life and business. Being clear and confident about what you're doing, what you value, and what you stand for as a brand and a human being will effortlessly guide you through the decision making process and makes your audience clear and confident that they can trust you too.

elevating others

We believe in elevating our clients and fellow designers through positivity and powerful collaborations that help us all succeed. 

freedom in structure

We believe in living life as it was meant to be lived and having a successful business without being attached to our desks and constantly checking our email. This is cultivated through having systems and structures in place that allow us to truly step away and unplug. 


We believe an effortlessly elevated experience means that everything you bring into both your life and brand is put there with intention. 


We believe that the key to success in life and business is to always be learning, refining, and improving. Small changes over time will multiply to create big impact.

Meet Shelby

Ready to Effortlessly Elevate Your Brand?

Get in Touch

I'll have the champagne waiting on your beach towel.

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