Branding & Web Design for Alexa Kay Events • Event Planner • ShowIt Website Design • Blue & Green Branding
Branding & Web Design for Alexa Kay Events • Event Planner • ShowIt Website Design • Blue & Green Branding
Branding & Web Design for Alexa Kay Events • Event Planner • ShowIt Website Design • Blue & Green Brandin
Branding & Web Design for Alexa Kay Events • Event Planner • ShowIt Website Design • Blue & Green Brandin

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design brief

Alexa came to me looking for full branding and a website re-design. She had built her own website on Wix and felt like she couldn't narrow down a cohesive style, so her site was kind of a mix of styles and was lacking a creative direction. Her business had grown a lot in the past year, so she was looking for a higher end look to reflect the quality of her services and to really stand out as a professional in her industry. 

Alexa described her brand as being trendy, fun, and inviting, and she wanted a clean, professional look that also felt whimsical and exciting. After the brand discovery process, I created a mood-board that reflected the overall vision we pulled together for her brand and built off of that to create her corresponding logos and brand elements. I also created a half page flyer for her to pass out at bridal shows along with instagram story templates to help her branding stay consistent throughout every touch point with her potential clients. 

I then moved on to creating her custom ShowIt website, housing pages for her gorgeous gallery, a fun about me section that helps engaged couples really get to know who they would be working with while planning their big day, and a unique blog that would showcase her work. 

scope of work

brand discovery
full brand design
half page flyer design
instagram story templates
showit website design
blog design
wix migration
detailed brand guidelines
basic seo setup


about ALEXA KAY EVENTS

Your wedding should be the best reflection of who you are as a couple and it is an event that is worth putting your time, your heart, & your resources into!

Alexa Kay Events wants to be your partner in that process so that your wedding day is smooth and enjoyable, allowing you to focus on the things that matter the most!

Alexa started Alexa Kay Events because she is passionate about planning and coordinating the little details. She loves checklists, timelines, and figuring out creative ways to bring ideas to life. We always hope everything is executed perfectly but in reality that rarely happens. 

Alexa's job is to be in the background quietly taking care of anything that may come up so you can enjoy your big day. She's prepared to find a solution for anything that may come your way.

brand inspiration

the color palette

in alexa's words

Absolutely love my new website + branding! Shelby did an amazing job! She took my vision and brought it to life. She went above and beyond and helped me with much more then she was hired to do and I truly appreciate it! Definitely recommend!

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hello@shopsaltwaterdesigns.com