Vicky came to me looking for a professional brand design for her gifting service so that the aesthetic of her brand matched the beauty of the gifts she created for her clients. She described her brand as being classy, creative, professional, patient, and friendly.
Seeing the gifts Vicky created and the types of clients she served, I wanted to infuse soft delicate touches throughout her branding that felt cohesive with the delicate ribbon she ties her gifts together with.
We landed on a airy color palette that felt romantic and feminine and carried it over into her logo and submarks along with a painterly pattern design that could be used for collateral pieces like custom tissue paper and stationery.
full brand design
launch celebration graphics
brand style guide
Boston Wedding Favors is a gifting service that provides personalized gift boxes created with love. Vicky's clients range from brides purchasing bridesmaids gifts, to small business owners purchasing client thank you gifts, and even gifts to welcome a new little one into the world.