Jessica came to me looking for a branding experience that would make her audience feel
beautiful, refreshed, and rejuvenated as they relax
in her chair and fall in love with their new look– an
identity that feels inviting, classic, and rejuvenating.
Diving into the Creative Direction for Jessica's brand, I wanted to speak to her ideal clients and the experience she wanted them to have by incorporating colors that felt comfortable, inviting, and feminine. I also wanted to touch on the natural, sun-kissed signature style that she has mastered by incorporating colors that felt warm and sun-kissed themselves.
For her logo design, I paired a classic, serif font with a fun, feminine script to infuse a bit more personality while still ensuring the logo would be timeless and legible.
Building out Jessica's brand, I created patterns that felt like a makeup texture as a nod to the beauty industry she is a part of and to create some interest on collateral pieces.
I completed Jessica's brand build with business card designs and social media templates that she could easily edit in Canva to keep her branding consistent.
full brand design
business card design
social media templates
launch celebration graphics
brand style guide
Jessica Tidwell Beauty is a Hair & Makeup Artist specializing in custom color and extensions. Her signature style is a natural, sun-kissed look that you can find all over her instagram feed filled with gorgeous #hairgoals.