Jewel is an interior designer who was looking to have branding created so that she could build a website and blog. Using the answers from her questionairre, and the inspiration from her secret brand pinterest board, I created the mood board below to capture the overall vision for her brand design.
Using Jewel’s mood board, I then went on to create logo concepts that captured the look and feel of her brand.
Jewel selected logo concept 2 from the second round. I then went on to create a logo variation, submarks, and a signature. I also pulled in her brands colors and typography and created a brand board for her to reference
After receiving Jewel’s feedback from the initial logo concepts, I created a few more ideas for her to choose from.