Branding & Web Design for Panache Gifts - Refined & Artfully Curated - Feminine Branding
Branding & Web Design for Panache Gifts - Refined & Artfully Curated - Feminine Branding
Branding & Web Design for Panache Gifts - Refined & Artfully Curated - Feminine Branding
Branding & Web Design for Panache Gifts - Refined & Artfully Curated - Feminine Branding


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design brief

Katherine came to me looking for a re-brand and a new website that would elevate the user's gifting experience. 

The first step in the process was to build a solid branding foundation that was recognizable and spoke to her ideal clients. We began the process by pulling together an inspiration board filled with imagery that fit her overall vision for Panache and attracted her target market. Refined, whimsical, feminine and sophisticated are a few of the adjectives chosen by Katherine to describe Panache Gifts. We then crafted the logos and marks for her brand and selected typography and a color palette. We pulled all of the elements together to create brand collateral that would ensure her branding was consistent across all of her print materials and web platforms. 

We then created Katherine's website on the platform, integrating Shopify Lite for her ecommerce needs. We developed a method for users to easily shop Panache Gift's pre-made gift options or to curate their own gift box by selecting the individual items, packaging, and cards. Each page of the website was strategically designed to guide the user through the gift selection process with ease. 

scope of work

brand discovery
full brand design
business card design
email newsletter design
social media graphics design
postcard design
showit website design
ecommerce add on
detailed brand guidelines
basic seo setup

about panache gifts

Panache Gifts is a gifting services company providing refined and artfully curated gifts. When you receive a gift from Panache, it’s not just a box filled with beautiful things: it’s a trove of delightful treasures selected especially for you. You gently remove the fresh floral adornment and untie the ribbon. You carefully open the lid and take a peek: inside lays an assortment of gorgeous items picked just for you.
When you send a gift from Panache, you’re sending it with love. Not just your own love: the love of every artisan who has created each curated item inside. Their mission is to support small creative businesses, and all of their products are made right here in the USA. They believe that a rising tide lifts all boats and that by supporting other small American businesses, they are spreading good fortune with every gift they send out.
They believe in making the most important people in your life feel loved and appreciated, and that a beautiful, curated gift says more than a gift card or generic present ever could. Whether you’re sending a gift to a new client or to a new bride, celebrating a birthday or letting a friend know you’re thinking of them, Panache Gifts is honored to help. You can shop their pre-made gift basket suggestions, or create your own totally custom one. 

brand inspiration

the color palette

in katherine's words

Shelby has played an essential role in the rebranding of my business. When Shelby and I first spoke, it felt like we knew each other for years. I gave her the parameters on how I wanted my website to look. I wanted my clients to have a user friendly experience when visiting my website. Shelby accomplished this by encapsulating my vision of creating a luxurious site. Shelby’s patience and focus guided me through the whole rebranding process. Her work ethic and organizational skills were paramount in making my rebranding that much easier. I highly recommend Shelby Johnson in all aspects of branding and website design for your business.

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office hours

monday - friday
pacific time