Summer came to me ready to create a cohesive brand image for her fashion and lifestyle blog and social media accounts. After a phone consultation and having Summer fill out a questionairre and create a secret pinterest board, I created the mood board below to capture the overall vision for her brand.
Using Summer’s mood board, I then went on to create 3 logo concepts that captured the look and feel of her brand.
Summer selected logo concept 1. I then went on to create a logo variation, submarks, and a signature. I also pulled in her brands colors and typography and created a brand board for Summer to reference
After approving the brand board, I moved on to creating various print collaterall for Summer’s brand. This included business cards, stationery, a canvas bag, and a t-shirt.
Summer also asked me to create Instagram Highlight Story covers that matched with the rest of her branding.
I am in the process of building Summer’s wordpress website and setting up her various social media graphics, so be sure to check back soon for updates!